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  Spotlight Publicity

BOOT CAMP FOR ARTISTS & OTHERS

Join us for an intimate, interactive and creative day of learning, exchanging ideas and collaborating. Workshops begin at 10:00 a.m. Complimentary coffee and muffins available. Lunch break after workshop 2, dine on your own in downtown Manchester. Meet us back for workshop 3, wrap up by 3:30, with social chat and networking until 5:00. 

Workshop 1- Basics & Essentials with Rebecca Mahoney
Start time: 10:00 a.m.

In this workshop Rebecca Mahoney, a seasoned journalist and award-winning writer, shares tricks of the trade on what works and how to present yourself like a pro. 

​Topics Include: 
  • Writing a bio that jumps off the page.
  • Hooking your audience by forming the ever-important elevator pitch. (Both short and medium length.)
  • Business cards that work for you.
  • Associations and networking opportunities (and why they matter!)
  • Interview 101 - What NOT to do, and when to bring in professional help. 


​Workshop 2- Public Speaking for the Creative Entrepreneur with Todd Abernathy
Start Time: 11:30

Spend a fun and interactive session with award-winning journalist, writer, blogger, editor, and educator Todd Abernathy as he discusses the foundations of speaking both in front of a large audience and smaller gatherings.

Topics include:
  • Confidence - Creating a clear, natural, and flowing message.
  • Who's the Master of Your Subject Matter? - You're the master!
  • Control Your Audience - Keeping your presentation moving.
  • Creating Open Mindedness - Public speaking with your perspective.
  • Preparing for Alternate Ideas - Perspectives of the Public.
  • Understanding Your Project -  It's not just yours, but your audience's as well.
  • Share Your Passion- The audience that appreciates your passion will follow.


Workshop 3- The Social Media Monster with Wendie Appel
​Start Time: 2:00

Learn the formula to succeed with your online presence. Knowing what NOT to do is as important as knowing what TO do.  Promoter Wendie Appel will guide you through the maze of the ever-changing world of social media and why some platforms are for you and others are not. 

​Topics Include:
  • Knowing your market and how to reach them.
  • Your website, email and texting (Yes, this is social media too!)
  • Instagram, Pinterest and Tumblr- The fastest growing Social Media networks today.
  • Twitter, What's new. How to use Twitter the right way to build your community.
  • The power of LinkedIn. How to control its full potential.
  • Facebook 'Dos and Don'ts' and ways to increase your audience. 
  • SnapChat, YouTube, Periscope, and Google+.
  • Time zones and other forgotten aspects.
  • Metrics reporting and why they matter.
  • When to bring in the professionals.

Copyright Spotlight Publicity, 2018
All Rights Reserved
Spotlight Publicity
Wendie J. Appel, Owner
603.770.5282
spotlightpublicity@comcast.net
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